As a businessperson, you know workload and revenue sometimes change with the seasons. This isn’t something to be afraid of, if you utilize the slow times of the year to benefit your company in the long run.
Keep In Touch
Your current and past customers are your biggest source of (free!) advertising. If they’re happy, they’ll likely tell others. Drop some of your more recent clients a line to see how the product is working for them, and find out if there is anything else they might need from you. Giving them a bit more than what they expect can reap benefits down the line.
Bonus: Is there a referral incentive you can offer? These can be very motivating, and will typically benefit both the customer and your business.
Market To Neighbors
If you’ve done great work, then it’s likely the neighbors have noticed. Whether by seeing it with their own eyes, or hearing about if from the customer themselves. Take time to think about how you can reach out to those in close vicinity to families and businesses you’ve already served well.
Offer Irresistible Specials
Is there a special you can offer in the off-season? Do the math and be sure to choose something that won’t lose your company money in the long run. But, if you can offer a great deal at no loss to your company, go for it!
Look Back, Then Look Forward
Instead of letting down-time make you nervous, take the forced break to look back on the past year. Look at what did and didn’t work for your business, and make plans for the year ahead. What ideas should you get rid of, and what new ideas can you come up with?
As you can see, your main goal during the off season is to remain top of mind. Your customer doesn’t know they need you until they need you, but make your name the one they think of first when a need arises for their friends, family and co-workers.
If you’ve been on the fence about starting your own business, take a look at the benefits of becoming a GutterShutter Factory Authorized Dealer. The desire to learn the industry and a little elbow grease are your two most important assets in getting started! Give us a call today at 1.877.677.4888 for more information.